Title Sponsor

Bennetts will once again be the title sponsor of the Bennetts British Superbike Championship after agreeing a new deal with series promoter MotorSport Vision Racing (MSVR) for at least a further two years (2021-2022).

The MOTORCYCLE INSURANCE SPECIALIST has a long history with the incredibly exciting and popular series, supporting riders, teams and becoming title sponsor for the first time from 2005 to 2008, and then again in 2018. This fresh agreement sees Bennetts becomes the most dedicated title sponsor in the 25-year history of British Superbikes.

Fans at every venue across the 11 championship rounds will be able to engage with Bennetts in a variety of exciting ways as well as the brand benefitting from huge exposure from the extensive live and highlights coverage shown on Eurosport and the free-to-air Quest channels.

Bennetts is the UK’s leading specialist motorcycle insurer and have been trusted by riders for over 85 years.  Having built up a wealth of motorcycling knowledge and expertise, Bennetts really understand bikes and riders like you.  Bennetts search their pick of the UK’s top motorcycle insurers to find riders the cover that meets their needs for the best price, saving them time and money.  But you won’t have to sacrifice quality for price with their 5-star Defaqto rated insurance.  Plus, riders receive expert UK-based support all year round from their specialist customer service representatives.
Presenting Sponsor

Pirelli will once again be Presenting Sponsor and Sole Tyre Supplier of the Bennetts British Superbike Championship, having signed a renewed deal with series organiser MotorSport Vision Racing (MSVR) to extend the partnership for a further five years (2021-2025). Pirelli is retained as the title sponsor of the Superstock and Junior Superstock classes.

In addition to the deal with MSVR, Pirelli has confirmed the appointment of Protyre Motorsport as Tyre Service Partner in the BSB paddock. The two companies have a long-standing relationship in supplying tyres for four-wheel racing activities, including British GT, British F3, GT Cup, Ferrari Challenge, European GT4, Gulf 12hr Race, Porsche Club and Time Attack. Protyre, is part of The Micheldever Group, the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling over six million bike and car tyres annually.

The announcement of the renewed BSB partnership comes following a competitive tender process in which Pirelli successfully retained the contract it has held since 2008. The company will continue to supply tyres for 200 competitors, one of the largest tyre service operations in the world. Every British Superbike round necessitates 4,000 tyres taken to cover dry, wet and intermediate conditions for each of the seven classes. A dedicated team of 12 tyre fitters service the teams’ requirements, out of four articulated trucks within the Pirelli service area.

The ‘control tyre’ concept in BSB allows for a more level playing field, giving every rider access to the same product and resulting in the close, competitive racing for which the series is renowned.

Pirelli will once again provide the DIABLO™ Superbike Slick tyres for use in the blue riband Superbike races (and British GP2 class) and treaded DIABLO™ Supercorsa SC for the Quattro Group British Supersport Championship, Pirelli National Superstock and Junior Superstock, Ducati TriOptions Cup and Junior Supersport classes. The same production tyres, including the World Superbike-developed Slicks, are available for amateur racers and trackday riders, illustrating Pirelli’s long-held philosophy; “We race what we sell, we sell what we race”.

For further information on Pirelli Tyres, your ideal tyre match and find your nearest stockist, please visit and
Associate Sponsor
Rock Oil

Established in 1928, Rock Oil is a 100% family-owned and run British manufacturer of high quality lubricants. Operating from a purpose-built site in Warrington in the North West of England, Rock Oil has built up an enviable reputation as one of the industry's leading suppliers of lubricants.

Using vast experience Rock source only the finest raw materials to produce their products ensuring quality and performance are never compromised, from a basic grease right through to a high specification race lubricant. An on-site laboratory and blending plant ensures that any customer requirement can be met and satisfied.

Today at the company headquarters, the technical department produce the finest quality lubricants which are exported over 50 countries worldwide. Rock Oil has been producing world-class lubrication for over 85 years, supplying numerous World and British championship winners.

Rock Oil's continued involvement with all forms of two wheeled racing ensures that all products from engine oil through to ancillary products such as chain lube are fully tested in the extremes of competition.
Quattro Group

The Quattro Group celebrated 30 years of business success in 2019, evolving from the early days of sweeper hire, to providing professionally managed services to the rail, road and construction industries across the UK.

The Quattro Group has enjoyed a long-standing association within the Championship, working closely with the Bournemouth Kawasaki team, who lifted the 2018 title with Leon Haslam.

The official associate sponsor status includes title sponsorship of the leading support class to Bennetts BSB, the fiercely-contested British Supersport and GP2 Championships, naming rights to three events and prominent trackside visibility.
Official Sponsor

Low6 is a sports pool betting app where users can pick the winners on upcoming races with guaranteed jackpot prizes for every contest. The new platform allows fans of the championship to place bets on races on a new and engaging app, competing against like-minded supporters so that wherever you are watching the action, you can still get involved with the competition.

Fans can download the Low6 app now and bet on other sports such as Football, Darts and Horse Racing in anticipation of the official launch of the BSBBET app early August.

The launch of BSBBET sees Low6 continue their growth journey with existing partnerships with several high-profile football clubs ­­­to be announced shortly, and the PDC darts corporation live and available to download now as “PDC PICKS”.

Milwaukee, one of the industry-leading manufacturers of heavy-duty, portable electric power tools and accessories for professionals, will make a welcome return to the Bennetts British Superbike Championship this season, after signing a new partnership agreement with the series’ commercial and media rights holder, MSVR.

The brand previously made a big impression within the Championship, having featured in British Superbikes for three seasons from 2013 as title sponsor to the SMR team, who most notably celebrated title victory with Josh Brookes in 2015 as Milwaukee Yamaha.

At each event Milwaukee will receive high profile trackside branding, and an on-site presence showcasing its latest products. The company will receive further exposure through the championships broadcast, digital and print media assets and is also entitled to use the BSB mark on all company products to illustrate its category exclusive official tool partner status.

Two signature events, the Milwaukee King of Donington (13-15 August) and the Milwaukee King of the Mountain one week later at Cadwell Park (21-23 August) will form the Milwaukee Summer Grand Slam, a six-race challenge at the halfway point of the Bennetts British Superbike Championship. The Milwaukee Power Award will also be presented at each event throughout the season to the BSB rider who has made the greatest advance from their race starting position to race finishing position.
Monster Energy

The global energy drink brand will serve as an official sponsor of the Bennetts British Superbike Championship.

Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. Monster choose none of the above. Instead, Monster support the scene, bands, athletes and fans. Monster back athletes so they can make a career out of their passion. Monster celebrate with their fans and riders by throwing parties and making the coolest events a reality.

Monster is more than an energy drink. Led by athletes, musicians, employees, distributors and fans, Monster is...

A lifestyle in a can.
Molson Group

The Molson Group are extending their support of the prestigious British Sidecar Championship for the seventh consecutive year.

Whilst continuing their successful relationship with the Hyundai Construction Equipment brand, the Molson Group has entered a new phase in its evolution with the acquisition of Finlay Scotland. Molson now has complete distribution rights for Terex/Finlay machinery nationwide.

Now in the seventh year of association with the British Sidecar Championship, the Molson Group has used the sponsorship agreement to great effect, with excavation and crushing machinery customers entertained at many BSB rounds over the seasons.

Currently Molson stands as one of the largest suppliers of Korean and Japanese built excavators in Europe and continues to source a wide range of equipment including dump trucks, dozers, demolition rigs and wheeled loaders. In 2010 Molson became Hyundai's biggest dealer in the whole of Europe.

For over 95 years, CERATIZIT has been a pioneer in developing exceptional hard material solutions for machining and wear protection. The private company, with registered offices in Mamer, Luxembourg, develops and produces highly specialised cutting tools, indexable inserts, rods made from hard materials and wear parts. The CERATIZIT Group is the global market leader in various application segments and successfully develops new carbide, cermet and ceramic grades, such as for wood and stone working.

With more than 7,000 employees at more than 25 production facilities and a sales network with over 50 branches, CERATIZIT is a global player in the carbide industry. The company’s international network includes subsidiary Stadler Metalle and joint venture CB-CERATIZIT.

The technology leader is continually investing in research and development and holds more than 1,000 patents. Innovative hard material solutions from CERATIZIT are used in various sectors, including mechanical engineering and toolmaking, in the automotive and aerospace industries and in the oil, gas and medical industries.

At the heart of Heineken’s success lie pure, natural ingredients: malted barley, water, hops and a small but significant extra called A-Yeast. Heineken’s unique A-Yeast is responsible for the rich balanced taste and subtle fruity notes that have distinguished every single Heineken since the 19th century. Over the years our master brewers continued to perfect their craft. We learned that fermenting our beer in horizontal tanks instead of the industry-standard vertical creates the perfect pressure for our A-Yeast. That’s what gives each Heineken its characteristic balanced, rich taste. We also learned that it takes 28 days to brew a beautiful golden-yellow beer. Sure, that’s much longer than average, but we prefer patience above compromising on quality.

It’s been 140 years since Heineken has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of your brand but in the purity of your beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken family. Cheers!

HEL Performance continue as official supplier to Bennetts BSB. HEL Performance specialise in the manufacture of all stainless steel motorcycle brake lines and hoses in over 71 countries around the world and also title sponsor the British Junior Supersport Championship.

With over 3,800 stainless steel brakeline kits and a large range of oil cooler and stainless steel oil line kits HEL are sure there will be something in our range for your motorcycle.

The most powerful part of your motorcycle is not the engine - it's the brakes. That's a fact! Consider this - A GSXR1000 can do a standing quarter mile in 10.8 seconds with a terminal speed of 138mph - the brakes can do the same amount of work, but in reverse, in just 6.8 seconds - and by fitting HEL Performance Stainless Steel Brake Lines you can make them even more powerful.
Completely Motorbikes

Completely Motorbikes, the motorbike division of the Completely Motoring Group, has extended their official sponsor partnership with the Bennetts British Superbike Championship, after signing a new two-year agreement with the series’ commercial and media rights holder, MSVR.

Completely Motorbikes, the motorbike division of the Completely Motoring Group, is the home of over 700 new and premium used motorbikes across three sites, and began their partnership with Britain’s biggest motorsport series in 2019.

The sponsorship renewal ahead of the 25th anniversary season of the championship follows recent expansion from Completely Motorbikes, including a brand New Super Unit in Hinckley, which features over 37,000 square feet of used motorbikes.

The new site follows the success of Completely Motorbikes in Staverton, a Yamaha specialist with over 400 new and used bikes on site. Meanwhile Completely Motorbikes in Worcester offers the full range of new Kawasaki models in stock, together with a fully equipped clothing and accessories department, plus new Kawasaki sales, used bike sales and a full-time service workshop.

The Bennetts British Superbike Championship welcomes a new Official Timekeeper ahead of this year’s 25th anniversary season, following a new partnership announcement with Omologato.

With over 25 years of watch-making experience, Omologato design and manufacture high quality watches to people who are passionate about Motorsport.

The British Company located in Windsor, have been involved with a number of motorsport associations in recent years, including the famous Monza race circuit, Ferrari Racing Series and Aston Martin GT Racing.

The new partnership will see an Omologato timepiece awarded to each of the 33 pole position holders in each race of the 2021 Bennetts British Superbike Championship, in addition to the eight riders who qualify as Title Fighters in the Showdown. There will also be a watch awarded to selected support class champions after the final round of the season at Brands Hatch in October.

The Omologato logo will feature on the official event live timing service, and in the associated timing graphics embedded in the worldwide TV broadcast at each event as part of the exclusive Official Partner and Timekeeper status.

Organisers of the British Superbike Championship (BSB) have once again demonstrated their pioneering approach to innovation with the announcement of a new partnership for the series. energydots has been appointed as BSB’s first ever Electro Magnetic Field (EMF) Protection Partner in a move that underlines MSVRs commitment to safety, while delivering highly competitive racing for its participants and fans.

In today’s wireless world, we are continually surrounded by Electro Magnetic Fields (EMFs) emitted from our mobile phones, laptops, gaming devices, fitness trackers, smartwatches and more. But not everybody knows that EMFs emit low level radiation, which may be damaging to our health. An increasing number of people find the constant level of EMFs in today’s world challenging and have what is termed ‘electro-stress’, which can manifest as headaches, tiredness, inability to concentrate, unexplained pins and needles and anxiety.

energydots produce a range of self-adhesive ‘dots’ that enable you to live life more safely, while still enjoying your much-loved gadgets, including those performance-enhancing motorcycle electronics! The dots have been programmed to harmonize the effects of man-made electromagnetic emissions.
Honda UK

The British Talent Cup joined forces with Honda UK as a title partner in 2020 and the collaboration is fully focused on developing the stars of the future in the Road to MotoGP™ programme.

The inaugural BTC season took place in 2018 and it moved into an exciting new era last year following an agreement between MotoGP™ rights holder Dorna Sports (Dorna) and British Championship promoter and organiser MotorSport Vision Racing (MSVR). The series is open to riders between 12 and 17 years of age and the technical regulations mirror the highly successful Dorna promoted European Talent Cup, which specifies the exclusive use of an essentially standard specification Honda NSF250R motorcycle. That makes it an even playing field for the sole British Moto3™ Championship class – and a perfect partner for Honda UK.

Racing is at the heart of Honda’s DNA, and the marque has a strong history of success since first entering motorcycle Grand Prix racing in 1959. In 2019, Honda completed a triple crown of title victories, with Marc Marquez dominating in MotoGP™, Tim Gajser winning the MXGP World Championship and Toni Bou taking to the top in the Trial World Championship. In January, Honda Racing rider Ricky Brabec also won the Dakar Rally 2020, giving Honda its first Dakar victory since 1989.

The 2021 Ducati Performance TriOptions Cup is all set to kick off at Oulton Park (May 1/2/3) as it prepares for its twelfth consecutive year of racing. The popular championship will continue in its current format as a support series for the Bennetts British Superbike Championship with sixteen races taking place over eight rounds at major circuits across the UK.

For 2021, the Ducati Performance TriOptions Cup will make two visits to both Donington Park and Brands Hatch, the first of which will see the Ducati Cup support the Superbike World Championship when they visit the UK to race Donington Park’s full GP circuit.

The V2 Panigale will mark its second year in the championship although the preceding model the 959 Panigale will also be eligible for a final year in the 2021 championship.

The 155hp V2 Panigale features sophisticated electronics based on a 6-axis inertial platform and includes ABS cornering evo, Ducati Wheelie Control and Ducati Quick Shifter EVO 2, with up/down function. The V2 has a new fairing design, an under-engine silencer with an extremely compact right-side-only end pipe and the double-sided swingarm of the previous 959 Panigale has been replaced with a sophisticated, fully die-cast aluminum single-sided swingarm.

The Ducati Performance TriOptions Cup will again be sponsored by Ducati Performance, the brand name for promoting official Ducati accessories, many of which will be seen on the bikes racing on track and are also available to purchase through your local Ducati dealer Ducati TriOptions, is the brand name for Ducati Personal Contract Purchase. Discover more here
Speedy Services

Speedy, the UK's leading provider of equipment rental and support services, continue their sponsorship of the British Superbike Championship, providing essential radio communications kit, generators and access equipment to the Bennetts BSB team and are the title sponsor of the Speedy Best Lap Award. 

Since their foundation in 1977, Speedy is now an approx £350m organisation with more than 100,000 customers, 3700 employees and a national network of over 320 depots. Their diverse customer base ranges from industry sectors such as construction, manufacturing, housing, rail, industrial, leisure and facilities management.

In addition to tool and equipment hire, their range of services extends into test and inspection, repair and maintenance services, fuel management and the provision of a wide range of training courses.

Speedy recognise that your needs can be complex and that 'one size does not fit all', so the service is completely flexible and can be very bespoke. From providing essential kit to Bennetts BSB, to a one off requirement for a drill for a week or an emergency requirement of 5 mega Watt containerized sets to be delivered and installed the same day, Speedy will always be on hand to help. The depot network is designed to provide the most effective fulfilment model with national coverage.

Speedy have experience in working on projects varying from shopping centres to petro-chemical shutdowns and you'll find experts within our business that will work with you to understand the specific requirements of each and every project.
Official Supplier

BMW continues to be the “Official Car of BSB” following the agreement between BMW Group UK and MotorSport Vision Racing, which commenced in 2017.

The Bennetts British Superbike Championship is widely acknowledged as the premier domestic motorcycle racing championship in the world, and the most popular motorsport series in the UK.

The provision of Safety Cars, along with the remainder of the support vehicles, lies at the heart of the partnership. A total of ten cars have been supplied by the premium manufacturer for this season, with seven different models represented.

This year’s fleet again includes the revolutionary BMW i8, the marque’s progressive plug-in hybrid sports car. The stunning i8 will share Safety Car duties with an M4 Coupé Competition Package, which comes complete with 450hp M TwinPower Turbo six-cylinder in-line petrol engine, and a 394 BHP M2 Competition Coupé.

The Bennetts BSB Medical Team are equipped with a BMW X5 and two X3 M Sport models for rapid response. The functions of Race Direction, VIP transport and the podium finishers’ presentation will be provided for by 530i M Sport, 330i M Sport, X5 M Sport and 440i M Sport convertible models respectively.

In addition to the official car fleet, two BMW S1000R motorcycles will be on hand for official presentation and media activities.

For a behind the scenes feature on the role of the BMW M Safety Cars click here:

For a full fleet photo please click here

The Bennetts British Superbike Championship is delighted to announce a partnership with Maxus, one of eight automotive groups within SAIC, a Fortune Global 500 company which produces almost seven million vehicles each year for both domestic and international markets.

MAXUS unites with Britain’s most prestigious motorsport series as the Official Commercial Vehicle Partner, joining forces with Bennetts BSB to promote the relaunched brand to the international market following SAIC’s £2 billion investment into the brand, having re-launched Maxus in April 2020.

MAXUS is the latest addition to the Bennetts BSB fleet, providing six high-roof, long wheel base DELIVER9s for event and track operations functions. They were recently delivered by the UK and Ireland distributor, The Harris Group, with the handover taking place at the new Harris MAXUS Warrington facility near to Oulton Park circuit in Cheshire.

The partnership will also showcase the MAXUS brand and range at each of the eleven Championship rounds, as they continue to build an innovative, globally-recognised company that actively promotes new energy vehicles. The MAXUS displays will feature within the circuit retail zones and with trackside branding throughout the 2021 season.


The Bennetts British Superbike Championship series organisers MSVR announced a new partnership with leading professional cleaning products company Nilco in 2020.

A British brand, part of the Tetrosyl group, Nilco produce specially formulated products for working environments making them the professionals’ choice for cleaning solutions, making them a perfect partner to join forces with the country’s biggest motorsport series.

As part of the new operational protocols to help to ensure the safety of everyone on the return of Bennetts BSB, Nilco products including sanitation stations will be utilised throughout the paddock including in the key working areas of Race Control, Race Administration, Time Keeping, Medical Centre, Media Centre and Technical Control. Nilco products will also be issued to all officials, medical, and marshalling personnel as part of their PPE.   

Bennetts BSB continues to feature extensive live coverage globally on Eurosport with highlights on Quest and products from the Nilco range will also be issued to TV production staff and deployed throughout the main broadcast areas including the TV compound, podium and interview areas.

Nilco’s extensive range of products, which have been trusted by professionals for over 40 years also includes vehicle sanitation and throughout the event the products will be utilised on the Championships vehicle fleet of BMW safety, medical and course cars, ambulances and the Indigo incident and support vans.

For over 20 years, Hampshire-based R&G has been the damage protection provider of choice for road riders, trackday enthusiasts and racers around the globe. Alongside a plethora of crash protection, R&G also provides a host of styling accessories for the latest machines on the market.

Racing is an important part of the company’s ethos, supporting grass roots riders all the way through to top Bennetts British Superbike Championship riders and teams. With them using products such as Aero Crash Protectors, Engine Case Covers, Radiator Guards, Fork Protectors, Tank Traction Grips and Lever Guards. For road riders, the award-winning products have regularly been the difference between a bike being written off or simply being able to be ridden home.

Alongside being a partner to the Bennetts British Superbike Championship, R&G also has a large presence in the paddock; providing support to riders in every class, as well as retailing to the public. Each year, R&G also runs the R&G Rookies’ Trophy which is designed to reward those riders competing in their first full season in their chosen class.

R&G's Engine Case Covers have been approved by Bennetts BSB's chief technical officer and riders and teams in all classes running within the series can take advantage of the diverse and constantly expanding model fitments.

Secondary engine covers are a mandatory product at Bennetts BSB, to help prevent oil contaminating the track from a crashed bike, potentially causing further incidents. R&G's Engine Case Covers are crafted from polypropylene and bolt on top of the existing engine covers without requiring the draining of any bike fluids or specialist tools to fit. Though their primary job is to act as a strong and hard-wearing shield, the covers are also ultra-lightweight and offer the maximum ground clearance of any similar product on the market.

The Italian protective clothing giant, Dainese has increased its commitment to the UK market by continuing their partnership with the Bennetts British Superbike Championship.

Dainese will have a high level of visibility at each Bennetts BSB event with trackside branding and branded team-wear for the Bennetts BSB event staff. The official safety bike riders will be protected by Dainese and there will be a Dainese trade/retail site at each of the 11 rounds.
Panta Racing Fuel

Panta Racing Division, started in 1989, has been constantly driven by innovative R&D orientation and by development of specific products for competitions and automotive industries.

Panta Racing develops and produces specific products for competitions as well as a wide range of reference fuels (RF) and special fuels (gasoline and diesel) for the most important automotive industries.
Nowadays, Panta is the official supplier of the main Italian, European and International Championships sharing the sportive success of several teams.

Panta Racing has been the sole fuel supplier for the Bennetts British Superbike Championship since 2014 and has recently renewed its partnership until 2022.

Thanks to Eurom-Sport, Panta Racing reseller in the UK, Panta Racing will assure the highest performing racing fuels to the teams competing for the title.

For close to half a century, Yamaha Motor has been bringing pleasure to millions of people by using ingenuity and enthusiasm to constantly surpass customer expectations, thereby enriching their lives.

Yamaha believe leisure to be paramount for a balanced, full and pleasurable life. Whichever products our customers choose to enjoy, we strive for them to experience a delicate blend of technologies which creates a harmonious union between man and machine.

Xograph Healthcare is the official supplier of medical imaging technology to the Bennetts British Superbike Championship.

Xograph Healthcare is a leading independent medical equipment supplier to the UK and Republic of Ireland. We have a 40-year track record in providing innovative technology and services to hospitals, diagnostic centres and veterinary practices. Our range of medical imaging systems include general, surgical, mobile, mammography, dental and ultrasound imaging equipment as well as the latest healthcare IT and direct digital imaging solutions.
Woodway Engineering

Woodway Engineering are the exclusive licensed manufacturer of WHELEN designed Automotive Audible and Visual Warning Systems for the United Kingdom and Europe. Over the years, their reputation for providing high quality products with excellent service has grown, along with their customer base.

The company supply more than 80% of the Major Incident High Profile Vehicles with various types of equipment. Within the UK and Northern Ireland, they supply equipment to 95% of the Police Forces, giving access to more than 45 separate Police Authorities.

Akrapovič is the leading manufacturer of premium exhaust systems for motorcycles and performance cars. It is also a leader in carbon components and the innovative use of superalloys. Akrapovič exhaust systems are renowned for their design, lightweight construction and durability, as well as their impact on performance and sound.

Available for a range of BMW models as aftermarket products, Akrapovič exhausts enhance performance, torque and sound. The systems are available in titanium or stainless steel, with exquisite carbon fibre or titanium tailpipes and on many models, drivers can add a Wireless Kit for adjustable sound.

Founded in 1991 by former motorcycle racer Igor Akrapovič the brand has grown to international prominence through the successful support of leading racing teams

Datatag, the market leader in motorcycle security marking products, is using the association with Britain's premier motorsport series to highlight the issue of theft in the UK, particularly amongst Supersport machines, and to promote its range of innovative and highly effective security marking products.

Research undertaken by the Motorcycle Industry showed that a bike unprotected by Datatag technology was up to five times more likely to be stolen* and six times less likely to be recovered. The Datatag motorcycle identification system, now with stealth UV marking and genuine DNA identification technology has been in use in the UK since being launch in 1992 and is also the power behind the official agriculture and construction industry plant registration scheme, CESAR.

*Based on independent survey & summary report for the MCIA "The Effectiveness of After Market Security Systems
Lanchester Wines

Lanchester Wines is one of the UK’s leading supplier of quality wines and spirits to the trade, successfully operating and innovating across every element of UK wine import and export.

Established in 1980, they have over 3,000 product lines providing customers with wines and spirits to meet every requirement, from premium ranges to award-winning house wines and everything in between, selling around 3 million cases of wine each year.

Lanchester Wines is an independent, family-owned business focused on delivering quality products and service over dividends, and to be both flexible and fast-moving in line with the ever changing wine sector.

Dread return to the Championship with an official range of new merchandise for the forthcoming season, including a range of celebratory 25th anniversary clothing to mark the milestone year, in addition to a wide range of team clothing.

For fans wanting to support their favourite teams during the new season, Dread also stocks merchandise for the championship-winning VisionTrack Ducati team in addition to Buildbase Suzuki, SYNETIQ BMW, Oxford Products Racing Ducati, FS-3 Kawasaki and Rich Energy OMG Racing BMW. They also feature the new range for the all-new Dynavolt Triumph team in the Quattro Group British Supersport Championship.

Eurosport renewed its long-standing media partnership with series promoters and rights holder, MotorSport Vision Racing, for the Bennetts British Superbike Championship for a further seven years – effective from 2021.

Coverage will be broadcast Europe-wide, meaning millions of fans across the continent can experience thrilling season-long action. A selection of races will also be made available live free-to-air in the UK on channel Quest.

First airing on the network in 2008, Eurosport and Eurosport Player will continue to screen full race weekend coverage from every round, including support classes such as the Quattro Group British Supersport/GP2, Honda British Talent Cup, Pirelli National Superstock, HEL Junior Supersport, Ducati TriOptions Cup and the Molson Group British Sidecar Championships.

Quest is the channel for people who find real-life more fascinating, relevant, stimulating and entertaining than stories and are rapidly establishing as the home of factual entertainment in free to air.
Media Partner

MCN is the world's number one motorcycle publication, with nearly half a billion papers sold and more than 1.5 billion readers entertained and informed over its 60-year history, MCN can lay claim to being the world's leading source of biking news.

MCN's award-winning sports team has witnessed some of the most memorable moments in racing, and written on the first - and last - races of legends like Mike Hailwood, Giacomo Agostini, Barry Sheene, Mick Doohan, and Carl Fogarty - they are also true fans of the sport.
The Daily Star

The Daily Star will feature coverage from every round of the season across their media platforms, bringing readers the latest news from the track and bringing the championship to a new audience.

Throughout the season The Daily Star will also offer exclusive competitions giving fans the chance to win money-can’t-buy experiences plus some unique activities aimed to bring fans closer to the sport they love.

The Bennetts British Superbike Championship is delighted to announce a new partnership with MOTOCOURSE, the World’s Leading Grand Prix and Superbike Annual, which will include a close association and support of the UK’s principal talent development racing categories - the Honda British Talent Cup and the HEL Performance British Junior Supersport Championship, which will now be in association with MOTOCOURSE.

MOTOCOURSE is widely regarded as the definitive record of motorcycle racing across the globe and no other publication covers motorcycle racing in as much depth. The annual edition covers the sport from MotoGP and the World Superbike Championship to Bennetts BSB and MotoAmerica, providing the most comprehensive set of results from all the international and national championships since its launch in 1976.

The media partnership will also deliver a new opportunity to highlight the junior series within Bennetts BSB, anticipating that MOTOCOURSE can reach a new younger audience who may not be familiar with its long-standing history and the depth of editorial and photography.

Being a Sponsor or Supplier of the British Superbike Championship allows a brand to explore innovative marketing and B2B opportunities, as well as play a key role in the presentation and implementation of the Championship. To find out more and speak with a member of our team, please contact

All external sites will open in a new browser tab/window. MSVR does not endorse or warrant the content of external sites.

©2021 BSB / MotorSport Vision Racing
All rights reserved